Who are the Whitten Brothers?
The Whitten Brothers are a well-known name around Richmond, and rightfully so. The three living generations of the Whitten men are the name and face behind the four Whitten dealerships located around town that have been servicing families in the Richmond area for over 95 years. The Whitten Brothers are more than just another dealership; they have been a part of and contributed to Richmond through its ups and downs since the 1920s. This local establishment is now on its fourth generation and four locations, with no plan on stopping any time soon.
The Whitten Brothers consists of the four Whitten men in succession: Harrison Whitten Sr., Jimmy Whitten, Bobby Whitten, and Harrison Whitten, in respective order from first to fourth generation. The company gained more insight, stayed ahead of the game and refreshed its structure every time a new Whitten generation was handed off the ownership of the Whitten Brothers. This, if not anything else, has helped them stay more relevant and survive through hard economic times through the 95+ years the Whitten Brothers have been around.
Current operations of the four Whitten Brothers locations are managed and operated by Harrison Whitten and Zack Cochran. In order to provide the highest level of service to every customer at every location, Harrison Whitten (the fourth generation Whitten) focuses on enhancing the sales sector while Zack specializes in quality service, parts and collision repair sectors. Although Zack and Harrison have their own specialties, both make themselves available at any given time for the sake of satisfied customers at every location.
The History of Whitten
The Whitten Brothers began establishing itself as a part of Richmond's community back in 1920s. The Whitten's first location opened in the midst of Richmond's development into some of its major industries, which at the time were the entertainment and tobacco industries. Reputable, classic Richmond venues such as the Altria Theater and the Byrd Theater were built around this time later in the 20's, but not before the Whittens made their mark on the city.
Harrison Whitten Sr.'s father started it all by opening a small tire shop on March 8, 1920 on 1500 W. Broad St. This is still a commonly visited and well-known area, where the Firestone, GameStop and Starbucks are now located.