The Whitten Brothers are a well-known name around Richmond. For more than 100 years, four generations of the Whitten family have operated dealerships throughout the region, serving local families and contributing to the community through changing economic times.
The four generations include Harrison Whitten Sr., Jimmy Whitten, Bobby Whitten, and Harrison Whitten. Each generation brought new ideas and leadership that helped the company remain relevant and successful throughout its history.
Today, operations are led by Harrison Whitten and Zack Cochran. Harrison focuses on sales and customer experience, while Zack oversees service, parts, and collision repair. Together, they remain committed to providing exceptional service across all locations.
The Whitten Brothers established their presence in Richmond during the 1920s, a period of rapid growth for the city.
The company began when Harrison Whitten Sr.'s father opened a small tire shop on March 8, 1920, at 1500 W. Broad Street.
What began as a small automotive accessories and service shop steadily expanded through a commitment to customer service and community relationships.
By 1937, the business had grown into a franchised dealership.
The Ashland acquisition occurred during the economic recession of 2008, one of the most challenging periods for the automotive industry.
Despite the risks, the Whitten Brothers moved forward with their expansion plans and successfully weathered the recession.
